Fact:
Effective ABA therapy focuses on developing meaningful, flexible skills, not rigid, scripted behaviors. Good therapists teach children how to apply skills in real-world settings, encouraging natural communication and creativity.
Fact:
While reinforcement (such as praise, access to favorite activities, or sometimes tangible rewards) is a core part of ABA, the goal is always to foster intrinsic motivation over time. Reinforcements are tailored to each child and evolve as the child progresses.
Fact:
ABA has evolved significantly over the years. Modern ABA emphasizes respect for the child's individuality, focuses on socially significant goals, and incorporates naturalistic, play-based learning — far from the rigid methods used decades ago.
Fact:
On the contrary, ABA is highly individualized. Each therapy plan is customized to a child's unique strengths, needs, and family goals. There is no "standard" program that fits every child.
Fact:
While early intervention is critical, ABA can benefit individuals of all ages — from toddlers to teens and even adults. It can support skill development, independence, and quality of life at every stage.
Understanding what ABA truly is — and isn't — helps parents make informed decisions. When applied thoughtfully and respectfully, ABA is a powerful tool that can open new opportunities for children and families.